Case Study: Digital Transformation

Strch Activewear: Building Brand + ROAS from Month One

A launch strategy focused on premium positioning and rapid return on ad spend in the competitive activewear market.

Introduction & Objectives

Strch Activewear aimed to Launch and scale a premium comfortwear brand in a competitive activewear market, building both recall and revenue.

Challenge & Solution

Challenge: New brand, zero awareness.
Solution: Mixed funnel campaigns with strong visual storytelling.

Key Outcome

2x+

ROAS in first month

Initial Lift

30%

ROAS Improvement

Engagement

80%

Website Sessions Increase

Project Focus

Visual branding + meta ad storytelling
Creator reels + �real body� try-ons
Product benefit segmentation

Strategy and Performance

Our Methodology

We blended sleek statics, trust-building UGC (highlighting stretch, comfort, wash quality), and comparison angles (vs. tight gymwear). Retargeting carried brand recall, while new customer ads kept costs in check.

Quantifiable Results

ROAS improved by 30% within the first month
Website sessions increased by 80% via ad creatives
Repeat Rate improved to 17% with retention push
Grew monthly orders by 3.2x with bundled offers

Launch Strategy

Performance Focus:

The core result was achieving 2x+ ROAS in the first month using a strategic mix of prospecting and retargeting campaigns.

Content Pillars:

The ads focused on Creator reels + �real body� try-ons and Product benefit segmentation to tell a compelling story about comfort and quality.

Conclusion & Key Takeaway

In activewear, comfort sells�but story converts.

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