Case Study: Digital Transformation

Stole & Yarn: Viral UGC to 10x Revenue

A premium brand leveraged authentic video content and festive offers to achieve massive revenue growth.

Introduction & Objectives

The objective was to make a premium stole brand the go-to gift pick for the festive season.

Challenge & Solution

Challenge: Premium pricing, limited visibility.
Solution: Visual-first reels + remarketing + collection creatives.

Key Outcome

10x

Revenue in 60 days

ROAS Scale

178%

ROAS with DPA

Efficiency

39%

New Customer CAC Drop

Project Focus

Raw video UGC
Festival offer campaigns
Strong WhatsApp + retargeting synergy

Strategy and Performance

Our Methodology

One high-performing reel (inventory backdrop + styling) drove over 380 orders. Combined with festive carousels, UGC creator reels, and strong WhatsApp follow-ups—repeat traffic and order value grew rapidly.

Quantifiable Results

Revenue jumped 10x in 60 days
ROAS scaled by 178% with dynamic product ads
Video View to ATC rate grew by 60% via influencer-led ads
New customer CAC dropped by 39% post-exclusion logic

Campaign Focus

The Viral Element:

The core strategy focused on Raw video UGC to showcase the product authentically, which quickly scaled orders.

Conversion Strategy:

A strong WhatsApp + retargeting synergy and aggressive Festival offer campaigns were crucial for converting high-intent festive buyers.

Conclusion & Key Takeaway

Sometimes, all it takes is one real video and the right offer.

Ready to Optimize Your Brand?