Case Study: Digital Transformation

SocksXpress: Scaling ROAS on Meta & Google in 90 Days

A dual-platform strategy transformed a niche necessity into a high-growth impulse category.

Introduction & Objectives

The core objective was to make socks not just a necessity, but a scroll-stopping impulse buy.

Challenge & Solution

Challenge: High volume, low ROAS.
Solution: Google + Meta dual funnel strategy with gifting angle.

Key Outcome

4x+

ROAS across platforms in 3 months

Initial Lift

60%

ROAS Growth in 3 Months

Repeat Purchase

21%

Repeat Rate Achieved

Project Focus

Marvel IP campaign
Collection Ads on Meta
Google Brand Search + Shopping

Strategy and Performance

Our Methodology

We went wide on creative (yoga, Marvel IP campaign, gift boxes) and deep on Google shopping. We synced promotions with Marvel launches, ran gifting messaging in carousel ads, and built keyword-led shopping funnels.

Quantifiable Results

ROAS grew by 60% in 3 months
New user CVR jumped by 41% post-UGC rollout
Repeat Rate crossed 21% with WhatsApp flows
Revenue grew by 4.5x Q-o-Q from Oct–Dec 2024

Channel Synergy

Meta Focus:

We used Collection Ads on Meta to turn browsing into impulsive purchasing, centered around engaging themes like Marvel and gifting.

Google Focus:

Optimization on Google Brand Search + Shopping captured high-intent users and secured the base revenue.

Conclusion & Key Takeaway

People don’t search for socks. You make them want to.

Ready to Optimize Your Brand?