Case Study: Digital Transformation

Mivanaa Jewellery: Funnel Fix + Scaling the Sweet Spot

A strategic intervention to boost ROAS by optimizing critical funnel stages and building customer trust.

Introduction & Objectives

Mivanaa Jewellery aimed to improve conversion drop post-ATC and make COD buyers feel confident.

Challenge & Solution

Challenge: Drop-offs after ATC.
Solution: Funnel breakdown analysis + COD trust-building creatives.

Key Outcome

5x+

ROAS in 60 days

Conversion Lift

53%

ATC to Purchase Ratio

Efficiency

34%

Bounce Rate Drop

Project Focus

Funnel bottleneck resolution
COD trust-building messaging
Add-to-cart to purchase flow fixes

Strategy and Performance

Our Methodology

We ran trust creatives (founder-led, UPI offers, unboxing) and reduced COD messaging friction. Campaigns were restructured to drive sequential clicks → LP views → ATC → purchase—with feedback loop into ad copies.

Quantifiable Results

ROAS improved by 120% over 60 days
ATC to Purchase ratio improved by 53%
Bounce Rate dropped by 34% post-landing page fixes
Monthly orders scaled 3.8x with better CTA sequencing

Funnel Optimization

Trust Building:

Key to success was COD trust-building messaging and resolving funnel bottleneck resolution for a seamless journey.

Conversion Focus:

Strategic fixes in the Add-to-cart to purchase flow directly led to a significant ROAS uplift.

Conclusion & Key Takeaway

Conversion doesn’t stop at ATC. That’s just where the real work begins.

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