Case Study: Sustainable E-commerce Growth

Ecoright: Conscious Conversions in Fashion

A digital marketing campaign for an eco-friendly bag brand, successfully driving significant revenue growth and Return on Ad Spend (ROAS).

Introduction & Brand Commitment

Ecoright, a sustainable fashion brand specialising in eco-friendly bags, embarked on a digital marketing campaign to increase brand awareness and drive sales. With a strong commitment to environmental sustainability, Ecoright aimed to not only boost revenue but also educate consumers about the importance of making eco-conscious choices.

Client Objectives

Increase online sales and revenue.
Enhance brand visibility and awareness in the digital space.
Educate consumers about the benefits of sustainable fashion.
Improve return on advertising spend (ROAS) and average order value (AOV).

Key Financial Lift

141.92%

Revenue Growth (Jan to Apr)

Efficiency Metric

2.43x

Final ROAS

Basket Size

24.75%

AOV Improvement

Primary Focus

Targeted Sustainable Audiences
Informative Content Marketing
ROAS and AOV Optimization

Strategy and Approach

Challenges & Opportunities

Challenges: Ecoright faced stiff competition in the fashion industry, where sustainability was already a prominent selling point. Reaching and engaging environmentally conscious consumers amidst the noise of digital marketing required a focused approach.

Opportunities: The rising trend of eco-conscious consumerism presented an opportunity for Ecoright to differentiate itself. Leveraging digital platforms allowed the brand to target specific, high-intent audiences interested in sustainable fashion, turning a challenge into a unique selling proposition.

Multi-Faceted Strategy

Key Implementation Steps:

Targeted Advertising: Utilised Facebook and Google Ads to reach eco-conscious consumers.
Content Marketing: Created informative content emphasizing sustainability and eco-friendly materials.
Social Media Engagement: Fostered a community around sustainable living and fashion.
Promotions & Offers: Used special discounts to incentivize purchases and increase AOV.
Data Optimization: Continuously monitored and optimised strategies for maximum ROI.

Results and Outcomes

Overall Revenue Growth

51.08%

Total Revenue Increase (Jan to Apr).

Purchase Volume

Doubled+

Number of Purchases (Jan to Apr).

ROAS Improvement

2.43x

Return on Ad Spend (Up from 1.52).

AOV Increase

24.75%

Average Order Value Improvement.

Revenue Milestones

Ecoright experienced a substantial overall revenue lift, with April revenue surpassing January revenue by 141.92%. This exponential growth across all key metrics—Purchases, Revenue, ROAS, and AOV—demonstrates the success of the targeted, sustainable marketing approach.

Conclusion & Key Takeaway

Through a strategic digital marketing approach focused on sustainability and eco-conscious consumerism, Ecoright achieved remarkable results in increasing sales, revenue, and return on investment. By effectively leveraging digital channels, Ecoright successfully differentiated itself and established itself as a leading brand in sustainable fashion.

Ready to Optimize Your Brand?