Case Study: Digital Transformation

Anthrilo: Scaling Thoughtfully to 8x Revenue

A focused strategy utilizing offers and trust-building content to rapidly scale a kidswear brand.

Introduction & Objectives

The objective was to drive purchase from new moms, budget-conscious parents, and gifters in Tier 1 & Tier 2.

Challenge & Solution

Challenge: High spends, low return in early phase.
Solution: UGC + Offers + Retargeting refinement.

Key Outcome

8x/6x

Revenue / ROAS in 4 months

Efficiency Lift

260%

ROAS Improvement

Acquisition Growth

3.5x

Monthly New Customer Count

Project Focus

Occasion-based campaigns (Diwali, Winter, Children’s Day)
BOGO Offers
UGC + creator combo ads

Strategy and Performance

Our Methodology

We pushed combo offers, sized retargeting by age group, and ran creator ads highlighting quality + price. Weekly creative refresh, low-cost TOF, and effective BOF conversion campaigns closed the loop.

Quantifiable Results

Revenue grew by 8x in 4 months
ROAS improved by 260% on offer-based creatives
Conversion rate improved by 47% with trust messaging
Monthly new customer count up by 3.5x between Jan–Apr 2025

Core Strategy

Content Pillars:

The winning formula was based on UGC + creator combo ads and structuring campaigns around Occasion-based milestones for urgency.

Offer Mechanics:

The use of BOGO Offers and Retargeting refinement were key components to overcome the initial low return and scale profitably.

Conclusion & Key Takeaway

Clarity + combo offers + parent trust = scaling made simple.

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